STEFKO, R.; BACIK, R.; FEDORKO, R.; OLEAROVA, M. Gender-generation characteristic in relation to the customer behavior and purchasing process in terms of mobile marketing. Oeconomia Copernicana, [S. l.], v. 13, n. 1, p. 181–223, 2022. DOI: 10.24136/oc.2022.006. Disponível em: http://economic-research.pl/Journals/index.php/oc/article/view/1982. Acesso em: 4 dec. 2022.