Strategies for building customer loyalty in the recreational services market

Authors

  • Zbigniew Łukasik Kazimierz Pulaski University of Technology and Humanities in Radom
  • Renata Krajewska Kazimierz Pulaski University of Technology and Humanities in Radom
  • Ewa Ferensztajn-Galardos Kazimierz Pulaski University of Technology and Humanities in Radom
  • Karolina Pętelska Kazimierz Pulaski University of Technology and Humanities in Radom

DOI:

https://doi.org/10.24136/atest.2019.171

Keywords:

customer service strategies, customer satisfaction and loyalty, recreational services

Abstract

Nowadays, the quality of customer service is extremely important. Every company can gain a lot from the recommendations of regular customers and stand out from the competition. In the recreational services market, customer service plays an important role in terms of building loyalty. It helps to strengthen trust and get to know the customer more closely, which makes it easier to adapt to their needs and to meet their requirements. The article analyses the factors that help to build customer loyalty on the recreational services market. The results of surveys conducted among the customers of the fitness club, which concerned the evaluation of the service and offer of the club, were presented.

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Published

2019-06-30

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